Monday, September 11, 2017

Artist Originals (AO) launches its latest pop track Bom Diggy!

New- Delhi, August 25, 2017- Saavn has exclusively launched Bom Diggy, an upbeat Punjabi-English song which is a collaboration between desi artists Zack Knight and Jasmin Walia. The two have come on board with Saavn on the pop song which has been influenced by Zack's distinct sound that blends ethnic world music with R&B. The song went live today exclusively on Saavn. This is the latest release from the international music streaming service Saavn's artist development program, Artist Originals (AO).

Zack Knight is one of the UK's most formidable South Asian artists and songwriters today. Aside from writing several top charting songs and three consecutive Number 1s on the BBC Asian Network Download Chart, Zack has also performed at sold out arenas like the Hammersmith Apollo, Wembley & O2 Arena. Knight is one of the very few singer-songwriters who produces, composes and engineers his own music.

Commenting on the launch, Zack Knight said, "Working with Artist Originals has been great so far. With this type of fusion music, Saavn is really well placed with the power of their streaming platform catering to both Western and Indian audiences. They’ve been really supportive of our vision and I look forward to working with them in the future."

This isn't the first time Zack has collaborated with Jasmin Walia, who rose to the limelight after success on the UK’s popular ITV show ‘The Only Way Is Essex’. The two also worked together on ‘Dum Dee Dum,’ which currently has over 12 million views. Commenting on the song launch, Jasmin Walai said, " I am so excited about the release of Bom Diggy. The drop in the song is crazy!  Zack is a very hard working & talented individual and I really enjoy working with him.  We have been in talks with Saavn and their new program ‘Artist Originals' for a while, so I am glad we have finally all come together. They shared the same vision as me and Zack about the record. I think it's great how much they believe in the song which is the most important thing."

Saavn’s Artist Originals (AO) repertoire was a program that launched in February of this year to empower artists, songwriters and producers from around the world and connect East-West talent and fans. Indian hip-hop star, Naezy, Toronto-based DJ, Sickick and singer-songwriter, Prateek Kuhad have also launched songs under the AO program.

Hear Bom Diggy now
Watch the Video now-

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