New Delhi, January 2018: Saavn, India’s leading audio streaming service today announced the release of Vibe by Canadian Artist, The PropheC, as part of its Artists Originals (AO) initiative. Vibe is a smooth Punjabi-pop track that has gone live on Saavn and all global platforms today.
Vibe follows the success of Saavn’s previous AO release, Bom Diggy. Having launched in September of 2017, the track garnered over 28 million streams on Saavn, as well as 40 million views across YouTube and other streaming platforms.
The PropheC has collaborated with Saavn's Artist Originals for this catchy track and accompanying music video that showcases his trademark sound in a totally new light. The video for Vibe leverages distinct visuals to create a dark and mysterious aura. Listen to the song on Saavn here.
The PropheC said, “The inspiration behind the song “Vibe” was to make something current with a more atmospheric and wavy sound. I wanted to showcase my ability to do different flows while maintaining my signature sound.” Talking about his association with Artist Originals, he added, “Artist Originals and Saavn is the perfect platform to launch the song because they believe in interacting directly with the artist and provided a unique approach to pushing the song. There has been a lot of communication and understanding to make sure we do something different to stand out from what everyone else is doing.”
Saavn’s Artist Originals (AO) repertoire was launched in February 2017 to empower artists, songwriters and producers from around the world and connect East-West talent and fans. Indian hip-hop star Naezy, Toronto-based DJ Sickick, singer-songwriter Prateek Kuhad, U.K.-based independent artists Zack Knight and Jasmin Walia, and Mumbai-based producer, composer and keys player Sandunes have also launched songs under the Artist Originals program.
Founded in 2007, Saavn is India’s leading digital music streaming service, transforming how people around the world access and experience music on a daily basis. Saavn is currently accessed in over 200 countries and offers 36 Million tracks in 15 languages. The company has 900+ label partnerships and growing, including Universal, Sony, T-Series, Tips, YRF, Saregama, Eros and Warner Music. Saavn’s investors include Tiger Global Management, Liberty Media, Bertelsmann, Steadview Capital, Ward Ferry Management, Senvest Management, Tree Line Investment Management, Quilvest, Mousse Partners, Wellington Capital Management, William Morris Endeavor and a number of strategic individuals, including former Vodafone CEO, Arun Sarin, and, Guy Oseary, Chairman of Maverick and manager of global artists including Madonna and U2.
In 2016, Saavn expanded its content offering into Saavn Original Programming, a slate of original, non- music audio programs that range from comedy and storytelling to mythology and cricket. With its headquarters in New York, Saavn has also runs offices in Mumbai, Gurgaon, Bangalore and California. For more information, visit www.saavn.com/corporate