Wednesday, December 13, 2017


- Talentedfilm starHuma Qureshi graces the event-
Patna, 4th December 2017: Alankar Jewellers, a brand that hasset unmatched standards of quality and service have partnered with Forevermark, the diamond brand from the De Beers Group of Companies, by launching the brand at their store in Patna.
While Forevermark encompasses the promise of beautiful, rare and responsibly sourced diamonds, Alankar Jewellers areleaders in the field of jewellery manufacturing and pioneers of innovative techniques. The synergy of these two brands has brought about an ideal collaboration by creating hallmark jewellery pieces.
Celebrating this partnership, was the talented film star, Huma Qureshiwho unveiled Alankar Jewellers’ exclusive collection crafted with beautiful Forevermark diamonds. Adorned by exquisite Forevermark jewellery, she said, “A Forevermark diamond is something that will be passed down from one generation to the next and will stand the test of time. Each Forevermark diamond has a unique identification number which is a testimony to its promise. Alankar Jewellersoffers the finest diamond experience to its customers.  It is truly an honour to be a part of this event as Forevermark and Alankar Jewellers join hands to showcase such a wide variety of gorgeous diamond jewellery.”
Highlighting the partnership, Manish Gupta, Director, Alankar Jewellerssaid, “Less than 1% of the world’s diamonds are eligible to become Forevermark. We are delighted to partner with Forevermark as they have the most stringent process of selection which offers only the best quality of diamonds to its partners. Using these diamonds in our designs not only enhances the jewellery but also maintains increases our credibility with our customers.”
Highlighting the partnership Sachin Jain, President, Forevermark India said, “Forevermark is proud to be associated with Alankar Jewellers’, one of the leading jewellers in the state of Bihar. Forevermark only partners with authorised retailers such as Alankar Jewellers, who are not only leaders in their field, but also meet the brand’s stringent criteria of business, social and environmental integrity. Alankar Jewellersexquisite design and craftsmanship enhances the beauty of a Forevermark diamond and we look forward to a long-standing relationship with them.”
Forevermark diamonds are the world’s most carefully selected diamonds. Each Forevermark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart which is an assurance that every Forevermark diamond is beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity. Known for combining superior quality and exclusive designs to produce elegant masterpieces, Alankar Jewellerswill carry forward the promise of Forevermark.

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Notes to Editors:

Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.

Forevermark goes beyond the standard 4Cs to select diamonds that are genuine, natural and untreated. Forevermark diamonds are cut and polished by master craftsmen to reveal their ultimate beauty and natural brilliance.

Less than one percent of the world’s diamonds are worthy of the Forevermark inscription.

Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, striving to create opportunities for women and our dedication to protection of the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.

Each Forevermark diamond is inscribed with an icon and individual number as an assurance that it has met Forevermark’s standards of beauty and rarity and that it is responsibly sourced. The Forevermark inscription is placed on the table facet of a Forevermark diamond. Invisible to the naked eye, the inscription is 1/5000th of a human hair and can only be seen using a special Forevermark viewer available at Authorised Forevermark Jewellers. Authorised Forevermark Jewellers are able to supply a Forevermark Diamond Grading Report to their customers providing an accurate blueprint of the qualities - cut, colour, clarity and caratage - of each Forevermark diamond.  Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers. For more information and to find your nearest Authorised Forevermark Jeweller go to

About Alankar Jewellers
Alankar Jewellers has established a rock-solid reputation by setting unmatched standards of quality and service. We are leaders in the field of jewellery manufacturing and pioneers of innovative techniques. Established in the year 1949 by the visionaries, Late.SriBaijnath and Jai Nath Prasad, the Alankar group has been in the jewellery business for over the past five decades. Over the years we have very carefully nurtured. Our business to earn a reputation that recognizes “Alankar” as the finest and leading jewellers in the state of Bihar. The Alankar brand is renowned for the quality of its products and high standards of service. Our current business establishment under the name of Mr. Madan Prasad Gupta and his sons Manish Gupta and Mohinish Gupta, who are striving towards taking the business to greater heights.
A constant quest for customer satisfaction drives our passion for excellence. We have been certified by the Bureau of Indian standards to sell Hallmarked jewellery under the Hallmarking scheme launched by the Government of India. With nearly half a century of experience in creating traditional, modern and contemporary gold jewellery, we at Alankar jewellers have continuously strived to successfully keep alive legacy inherited through tradition and founded on the virtues of quality, ethics, and trust. Over the years, constant interaction with consumers all walks life has provided us with invaluable insight into our customers need thus equipping us with the knowledge and experience to serve our clients in a better manner.

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