SonylIV India's first premium OTT platform velebrates 5 glorious years.

India’s first premium OTT platform,
SonyLIV celebrates 5 glorious years

Mumbai, February07, 2018:
Launched in January 2013, SonyLIV, the premium OTT platform of Sony Pictures Networks India (SPN), completes 5 years this month. The launch of SonyLIV set the tone for the OTT industry in India. Thus, SPN pioneered the introduction of the video-on-demand concept in our country.
Over the last 5 years, SonyLIV has grown with the digital ecosystem and garnered key insights on the rise of video content, engaging mobile experience, power of choice to the consumer, transformation in payment mechanisms, data science and machine learning to better understand consumer behaviour better. As a brand, it has also paved the path for other national and international players to enter this category in India.

Aligned to its vision of transforming the video-on-demand space with edgy, relatable and top-notch content, SonyLIV has many first to its credit. Through the journey of 5 years, SonyLIV has not only introduced new content formats like original web-series, including those in regional languages but also established a presence in top Indian metros.
SonyLIV also went beyond the ordinary entertainment and became the first OTT player to have over 4000 hours of food content and over 3000+ live matches and 4000+ hours of football action among other content.  The brand has some of the best cricket properties and presently are the exclusive internet and mobile broadcaster for the India Tour of South Africa. SonyLIV has also enriched viewer experience by launching many contextual short films that not only entertain but also mirror trends in society.
SonyLIV is home to the widest range of sporting properties including cricket, football, tennis, WWE, UFC, basketball and much more.
The future for SonyLIV is towards more regional content acquisition and curation to cater to the rural audiences which is where the next wave of consumption is estimated. SonyLIV is also building an app environment for lower bandwidth consumption. SonyLIV is taking strict measure and working closely with all partners to ensure no ad frauds happen while also ensuring brand safety.

Comments:
Uday Sodhi, EVP and Head-Digital Business, Sony Pictures Networks (SPN)
“We take immense pride in the fact that we introduced OTT to India. Over the 5 years, we have learned, grown and been a vital part in building the digital ecosystem in our country.  Post the launch of SonyLIV, we have seen a number of home-grown players enter the field along with some international heavyweights. The presence of all these players has further helped increase awareness about OTT as a platform among Indians and created a competitive environment that is beneficial to the industry as a whole. On our 5th anniversary, we would like to thank our viewers, advertisers and partners for being part of this remarkable journey and take this opportunity to reaffirm our commitment towards providing great content and a supreme digital viewing experience. We LIV to Entertain and we will continue to entertain”

About SonyLIV:
SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.

With over 37 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on- demand (VOD) platform to introduce an innovation of this nature. SonyLIV also launched YOLO - You Only Live Once, the first-ever regional language web-series on an OTT platform in India and LIV FIT the first-ever health and wellness segment on an OTT platform in the country. In October 2016, SonyLIV also introduced LIV Kids as its premium content especially designed for children.

The digital platform is a home to over 4000 hours of food content making it the one stop destination for food lovers. 

Streaming the biggest football tournament of 2017 – U-17 FIFA World Cup India 2017 and making SonyLIV the most preferred online destination for football fans.

SaregamaCarvaan launches its Bengali variant – Carvaan Bengali.

February 2018:Saregama launched its popular product Carvaan last year. This retro looking radio-like device with 5000 evergreen Hindi songs inside and a host of other features like USB, Bluetooth and FM radio, has proved to be a game-changer in the digital driven music industry. Based on the consumer feedback, Saregama has decided to extend Carvaan to regional music also. After launching the Tamil language variant, Saregama is now leveraging their rich repertoire of Bengali music, with the launch of Carvaan Bengali.
The digital audio player with in-built speakers, and a host of features like Bluetooth, USB and FM radio, comes with 5000 pre-loaded songs: 4000 from legendary artists from Bengal, cutting across different genres, and 1000 of the most evergreen melodies of Hindi music. The Bengali collection has among other songs, a huge catalogue ofauthentic RabindraSangeet and NazrulGeeti.With the launch of this variant,Carvaan Bengali is all set to enter the local Bengali households – and talk to the quintessential BhadralokBengali customer, who is well versed with Bengali music across genres.
The songs are curated through extensive Big Data analytics that run nearly 17 billion data points that are generated annually every month across all Saregama platforms. Featuring Rabindrasangeet from stalwarts of the genre like SuchitraMitra, Sagar Sen, Shraboni Sen and Sumitra Sen, and songs of icons like Hemanta Mukherjee, Manna Dey, Arti Mukherjee, Kishore Kumar, LataMangeshkar, R. D Burman, ShyamalMitra, Bhupen Hazarika, NachiketaChakrobarty and such like are included. These are then categorized into artists, moods and a special category called Tagore, which the listeners can shuffle between, simply by turning a jog- dial.
Carvaan Bengali also doubles up as a FM radio and lets the listeners enjoy their personal music by plugging in a USB drive or via connecting their phones via Bluetooth.  It comes with a long lasting battery life and lets the listeners enjoy up to 6 hours of uninterrupted music. The product comes with a 1- year doorstep warranty support backed by an all India service network. Porcelain White in color, the classic retro look in addition with its rich content, convenience and utility, makes Carvaan Bengali a perfect gift for your loved ones.
Vikram Mehra, Managing Director of Saregama India says, “Saregama holds one of the largest catalogues of Bengali music in its library. Carvaan Bengali is our ode to the rich musical heritage of Bengal. We hope it will capture an essential place in the hearts of the discerning Bengali arts and music lover. “
Priced at 5990, Carvaan Bengali can be purchased from 8th February, 2018 onwards. It is available online on saregama.com and all major e-commerce websites like Amazon, Flipkart and Paytm. It is also available in all leading electronic outlets.
Price:Rs 5990/- for Porcelain White
Available at:  www.saregama.com and www.amazon. And in all leading e-tail chains and your nearest electronic store.

About Saregama India:
Formerly known as The Gramophone Company of India Ltd, Saregama owns the largest music archives in India, one of the biggest in the world.  The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has now expanded into other branches of entertainment – it is involved in publishing.

GEMS Public School Indore gets affiliated to Indian Certificate of Secondary Education (ICSE) .

 13th. February 2018 – GEMS Public School Indore is part of GEMS Education, the world’s largest education network with over 170 schools in 22 countries. GEMS core values focus on providing children the best opportunities for nurturing their innate potential
GEMS Public School Indore situated at Agra Bombay Bypass Road has received affiliation from ICSE (Indian Certificate of Secondary Education). The Council for the Indian School Certificate Examinations conducts examinations for 10th and 12th classes. A Press Conference was organized to make this announcement.  On this occasion CEO of GEMS Education India Mr. Bhavik Anjaria and Senior Principal of GEMS Public School Indore Mrs. Shaheen Shafi were present.
CEO of GEMS Education India, Mr. Bhavik Anjaria made the announcement for the ICSE affiliation for GPS Indore. Speaking about GEMS Education he shared that GEMS Education Group is an international education company headquartered in Dubai. The group is the largest operator of kindergarten-to-grade-12 schools in the world with a network of over 250 schools in over 14 countries. GEMS is operating leading international independent schools in six regions globally including Middle East & North Africa, Africa, Americas, Asia-Pacific, Europe and India.

Founded by KS Varkey and his wife Mariama in 1959, GEMS Group today has become an international company with the mission to provide a quality education to everyone. Sunny Varkey is the Group Chairman of GEMS Global and Founder of Varkey Foundation & GEMS Education. The Varkey Foundation is the philanthropic arm of GEMS Education and aims to impact underprivileged children.
A special message by Group President GEMS India Mr. Amreesh Chandra was also shared with the press:
“It is indeed a pleasure to announce yet another successful achievement for GEMS Education! GEMS Public School, Indore is now affiliated to ICSE Board. It is a sheer delight to share the success with all parents, students and associated partners. With this achievement we would surely be able to transform our schools into the epitomes of quality education across the Nation. Once again I would like to congratulate the school for this affiliation and ensure that the student in our care is enabled to truly flourish.”

Mrs Shaheen Shafi Senior Principal GEMS Public School Indore shared that GEMS Education is educating almost 2,70,000 students from over 176 nationalities. The award winning schools focus not only on academic excellence but also on helping students develop character, creativity, values and a spirit of leadership.
Backed by over 55 years of experience in education GEMS Public School Indore, an ICSE affiliated school, brings new age learning to the city.
Our curriculum framework imbibes practices from across the globe. GEMS schools offer curricula like Indian, UK EYFS ( Early Years Foundation Stage) IB, American, Canadian, British, French and Arabic through our global network of schools.
The school offers a curriculum that combines the best of international practices, a value led education, a stimulating learning environment, teachers trained to meet international quality standards and learnings from around the world. At GEMS Indore we make sure that your child receives the same quality education as children across the globe.
The Little GEMS Programme at GPS Indore is based on UK’s EYFS ( Early Years Foundation Stages) curriculum. It is a unique learning programme which lays emphasis on the child’s intrinsic curiosity and nurture’s talent and interest. The curriculum focuses on skill development and uses a range of approaches while delivering the curriculum such as Reggio Amelia, Maria Montessori, Vygotsky, etc
As schools of the 21st Century it is important to understand the way children think and learn in today’s times. We endeavor to integrate programmes which facilitate such learning such as the Whiz Juniors Programme which gamifies ICT learning. The FAST reading programme integrates ICT with language to help strength language skills. We have introduced Design Thinking approaches to help students think about challenges and innovate solutions.
In the Primary Middle and Senior years our learning to learn approach to teaching promotes critical thinking and creativity; encourages research based classroom transactions and teaches respect for individual differences.
Our curriculum focuses on individual learning needs and our excellent teacher student ratio ensures that individual attention is given to the students.
Our students are presented with opportunities to question, take risks, make decisions, problem solve, assume responsibility, collaborate, research and present their learning and pursue individual interests.
Students get the opportunity to avail top of the line learning programs in all disciplines, national level assessments and most important are able to leverage the advantage of having a global network. Students get an opportunity to participate in international competitions like the ‘Singularity University Global Innovation Challenge’ or the AICE Accelerator Programme which focuses on integrating innovation and entrepreneurial skills.
 Parental Engagement Programs, Community Connect and Social Outreach Programs help the school community come together to enhance the student learning experiences
The school has fully equipped science, ICT and Math Labs, Playgrounds, a well stocked library and open spaces for students to learn and explore. Specialized coaching in sports in football, skating, taekwondo, and athletics has reaped rich results. Our children are winning laurels in multiple competitions. We offer foreign and Indian languages
The ICSE curriculum will add value to our approach. The reinvented curriculum focuses on building the students’ skills and in depth knowledge. The approach is hands on, experiential and connected to real life. The learning is integrated and cuts across different disciplines.  The key strengths of the CISCE board are:
• The syllabus followed by the ICSE board is comprehensive and structured encompassing all fields with equal importance. It is designed to provide more practical knowledge and helps to build analytical skills in students.
• Certification under the Indian Certificate of Secondary Education board is recognized around the world, particularly by foreign schools and universities.
• Due to the emphasis laid on English in ICSE, students from this board may hold a slight edge over other students in exams like TOEFL
• The teaching methodology is based on real-life concepts and provides scope for effective understanding.
• There are a lot more subjects to choose from in class-12. Also, there is an option to take vocational course based on interest rather than pure academic courses for Class-12.
GEMS Public School Indore is a school where your children get roots as well as wings. Their potential is truly nurtured and their talents and strengths are nurtured for a bright tomorrow. A strong emphasis on continuous teacher development ensures that your children are guided by experienced, trained and empathetic educators.


For media queries, please contact:
Atul Malikram  9755020247
breakfastnews@pr24x7.com

Amazon.in’s I Have Space Program Transforms Indore based Prakash’s life.

Amazon.in plans to expand the transformative I Have Space program to other towns and cities of Madhya Pradesh

Indore, January , 2018:Prakash, owner of Moonlight Dry Cleaners runs a Dry Cleaners store in Indore. Prior to this, he used to travel 20Kms every day for work. His day would start at 4:00 AM and end at 10:00 PM. Despite all his efforts, Prakash was struggling to manage his expenses and waslooking for an opportunity to increase his earnings. At this junction, his affiliation with Amazon.in’s ‘I Have SpaceProgram’ made him independent and completely transformed his life by boosting his capabilities to earn additional income. Through the program, his monthly income has more than doubled and today, his family leads a much better life in Indore, Madhya Pradesh.

Amazon.in has partnered with more than 160+ such I Have Space stores in Madhya Pradesh, with a 125% growth in store footprint in the statein just one year. 

Prakashjoined Amazon.in’s I Have Space (IHS) program in March, 2017 and has left no stone unturned to leverage the growth of e-commerce to scale greater heights.Apart from income from his dry cleaning business, Prakash’s family now earnsan additional INR 12,000 - 18,000 per month through the program.People in the vicinity now recognize him as ‘Amazon partner’ and that has also helped him get more footfalls to his store.

Prakash, owner ofMoonlight Dry Cleanerssaid, “Through I Have Space program, Amazon has provided me with an opportunity to source additional income to better support my family. Through the program, I have received recognition in the area that I deliver. Furthermore, it has improved the business of my dry-cleaning store as well.”

AkhilSaxena, Vice President, India Customer Fulfilment, Amazon.in said, “It’s humbling to see that we have not only extended our reach and gotten closer to our customers but have also empowered thousands of local entrepreneurs across the country to leverage our platform and scale greater heights.”

Under the ‘I Have Space program’ (IHS), Amazon India partners with local store owners to provide pickup and delivery services to customers across different cities within a 2 – 4 kilometer radius of their store. These local entrepreneurs understand their area well and have immense goodwill in their neighbourhood to efficiently deliver and receive products. Amazon.in has successfully unlocked the potential of such store owners, allowing them to supplement their regular income and generate more footfalls in their stores. On an average, Amazon India’s store partners deliver between 30 to 40 packages a day, earning a fixed amount per delivery.

The Amazon India I Have Space program is open to all store owners who have the ability to service on foot or a two-wheeler. The only requirement to be an I Have Space partner is for the store owner to have sufficient manpower to make local deliveries during their off-peak hours and space for storage of the packages. Currently, this program primarily consists of grocery, telecom, stationery, chemists, general stores and other modern trade outlets to name a few. The I Have Space team at Amazon.in evaluates interested store owners on these parameters and their ability to be able to partner with Amazon and the core culture of being customer obsessed.

Once the stores are on boarded, Amazon then further trains the store partners and helps them develop customer management skills focusing on formal customer interaction etiquettes, grooming, safety and overall delivering a positive customer experience.

This program currently covers 17, 500 stores across 225 cities including Dehradun, Chandigarh, Amritsar, Jodhpur, Ajmer, Kota, Vadodara, Bharuch, Nasik, Kolhapur, Belgaum, Tirupur, Warangal, Vellore, Salem, Guntur, Raipur, Agra and Dehradun in addition to all large metros. The channel handles a significant proportion of Amazon Logistics’ volumes in cities where it is present and is instrumental in fulfilling customer promises while transforming lives across the country.

For more information on Amazon.in’s I Have Space Program, please visit http://amzn.to/2ugTdIs

About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace.
For more information, visit www.amazon.in/aboutus
For news on Amazon, follow www.twitter.com/AmazonNews_IN

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about

Inside Access to Siddharth Malhotra’s phone.

With Inside access in Siddharth Malhotra’s life what has got us excited is the inside access to his phone. We got to know that he is obsessed with using  a lot of emojis when chattin! A source on the set did try to peak inside the phone, while he is using them on a lot of girls, we couldn’t hear any familiar names from B-town. However, we definitely know his obsession with hearts and couple of other emojis that gets conversation going for him.

When asked about the show he said “I had a crazy time shooting for Inside Access with Miss Malini! I have known Malini ever since I entered the industry and I can say without a doubt that she surely knows how to get one talking. So the viewers are definitely in for a treat. I wish all the luck to Malini and Vh1 for an awesome, fun filled second season.”

He will be a part of the first episode of Inside Access Season 2 which premiers on this Sunday, 11th February only on Vh1 at 8pm.

MissMalini Season 2 premiering on Vh1 this 11th February.

Vh1 brings back its homegrown show Vh1 Inside Access with MissMalini Season 2 powered by Google Pixel 2 premiering February 11^th, Every Sunday, 8PM ~

~ Vh1 partners with 10 brands to launch a one of a kind 10-week marketing campaign 'Get Inside Access' providing inside access like never before~ 

National, February 8: This February, staying true to its vibe of unlimited quality entertainment, Vh1 brings back another season of ‘Inside Access with MissMalini’ filled with non-stop gossip, excitement and drama. Hosted by the queen of digital media, Malini Agrawal, the show witnessed tremendous success in its premiere season giving viewers access to interviews with leading celebs, larger than life music concerts and the scoop on the best gossip from insiders. Inside Access with MissMalini Season 2 will not just give viewers a sneak peek into the country’s music and entertainment space, but will also get them access to some of the most premium and specially curated events and experiences across the country. Set to premiere on Sunday, February 11, 8 PM only on Vh1, the show introduces an exciting new segment #GetTheScoop, spilling the latest trends from social media.

Elated about Inside Access with MissMalini Season 2, Malini said, “I'm so happy that in its first season, the show received a lot of support and got so many fans. I got a chance to not only meet some of my personal favorite artists but also interact with them up close and personal! This season I am looking forward to an action packed ride through Bollywood, Fashion, Music and more! You'll get to see the stars like you never see them and even hear some secrets you've never heard before! And last but not least; inside access to the most happening events and fashion weeks in the country. Vh1 viewers are definitely in for a blast this February! Who's coming with me?"

To dial up engagement for Vh1 Inside Access with MissMalini Season 2 powered by Google Pixel 2, Vh1 is all set to launch a one of a kind marketing campaign 'Get Inside Access' providing 10 weeks of 10 special ‘Inside Access’ offers in partnership with leading premium brands like JCB and outlets like Hard Rock Café, Out of The Blue & Smaaash to present viewers with the ultimate ‘Inside Access’. The brand is launching 1 big contest each week starting with Vh1 Inside Access to Vh1 Supersonic 2018– With an exclusive backstage tour to meet the artists. With a new offer, each week ranging from Inside Access to free makeovers with JCB stylists, All Day Long Happy Hours at Bombay Bronx and a chef curated free 8 course meals with Out of the Blue; viewers will enjoy the ultimate Inside Access with this Vh1 Initiative.  Adding spunk to the consumer experiences, Vh1 will provide Inside Access to an internship with one of the most successful female entrepreneurs in the entertainment industry, Malini Agrawal aka MissMalini.

Adding an extra dollop of entertainment this February, Vh1 also brings Promposalbeginning 12^th February, and Lovepalooza, a Valentine’s Day Special on 14^thFebruary. In addition, catch the Brit Awards 2018 exclusive on Vh1, on 26^thFebruary, celebrating great music and world class musicians.

Gear up as Vh1 bring the best and premium entertainment for co

Biopic of PVC recipient Subedar Joginder Singh on Punjabi Cinema.

“When the going gets tough, the tough get going”!

In the era of making commercially viable films; biopic of PVC recipient Subedar Joginder Singh will prove to be a change of pace of Punjabi cinema. The arduous efforts of its makers deserve accolades!

Sino-Indian War 1962 happens to be a painful, yet, a proud remembrance for Indians owing to the extraordinary courage and valor of the Indian soldiers. It takes us back to the time when our nation had just freed itself from the shackles of British rule, and got split into India and Pakistan. The nation was still healing from the past wounds, that on October 20, 1962, India was attacked by China, which India never expected. The belief of ‘never being attacked by China’, due to the long friendly ties between 2 countries in the past, didn’t allow India to prepare for this war. Consequently, this imposed an unprecedented situation of war between India and China, when the latter launched a vast attack from Aksai-Chin to Arunachal Pradesh simultaneously. In response to this sudden and unexpected attack, the brave Indian soldiers carried out their duties as strong retaliation against enemies. Within this situation, Sikh Regiment 1 of the Indian Army was guarding the border of Tawang sector at Tongpen La, IB Ridge, Bum La against numerous Chinese enemies. Though, the Chinese being heavily outnumbered, Subedar Joginder Singh, the commander of 11th platoon of Delta Company, kept the morale of his men boosted. The Sikh soldiers stood strong against the Chinese attacks. The number of Sikh soldiers being substantially depleted by each wave of enemy attack, having being run out of ammunition, Subedar Joginder Singh, himself being shot in the thigh, didn’t make him and his men leave the battle field and continued killing the enemies. All through this, Subedar Joginder Singh displayed his love for motherland and an unforgettable devotion towards his duty.

Salute to this great man!
The sacrifices of the soldiers are very conveniently forgotten. But, the film, inspired from the life of Subedar Joginder Singh is all set to bring this man, who is synonymous to courage and is an epitome of self-sacrifice and extraordinary bravery, back to life. The makers have delved into the history to bring out the events and incidents of his life, most authentically. As far as the locations chosen for shooting this highly anticipated biopic of Subedar Joginder Singh is concerned, to call them challenging would be an understatement! It has been shot in extreme weather conditions of Suratgarh, where the mercury soared to a melting level, and it has been filmed in bone-chilling climate of Drass, Kargil where the temperature drops below freezing point!
Seven Colors Motion Picture Pvt. Ltd. - the production house dedicatedly working towards makingof this film are appearing to be the most prominent ones amongst contemporary Production houses. In the era of easy going, and commercially viable film making, this particular production house chose a subject which is of huge significance to the entire nation. That’s a change of pace for Punjabi cinema! So much so, the sources reveal that Seven Colors Motion Picture, is the only production house in Punjab which manages end-to-end value-chain of film production; right from the scripting to the release of the of films (theatrical, digital) is managed in-house.

Behind the scenes footage released by the makers is sending shivers down everyone’s spine for obvious reasons. Biting cold temperature, trekking across rough and bumpy terrains, turbulent winds in Drass-Kargil on one hand, and uninterrupted working in the scorching and sultry weather of Suratgarh, Rajasthan on the other, didn’t stop the crew from doing their bit to make this film possible.
This much anticipated biopic of the Param Vir Chakra recipient ‘Subedar Joginder Singh’ is all set to release on the 6th of April, 2018 worldwide.
YT Link: https://youtu.be/PtmrnnVE9uc
IMDB Link: www.imdb.com/title/tt7246718/