Thursday, February 22, 2018

Meet the ENDS and not ban them.



The World Health Organization Global TB report 2016, states that India accounts to a whopping number of 2.8 million of the total 10.3 million new TB cases globally. Moreover, research also states that deaths caused by oral cancer in India, cross over 10 lakh annually. These numbers are alarming, India, is at the brink of a health care crisis while under nutrition could be the major cause for the TB endemic, the increase in the consumption of tobacco cannot be ignored. With every passing budget the Finance Minister announces a hike in the excise duty of tobacco and related products. In 2017, pan masala products, containing tobacco or gutkha the excise duty had increased to 12 percent from 10 percent while for other unmanufactured tobacco it raised to 8.3 percent from 4.2 percent earlier. The excise duty on non-filter cigarettes of length not exceeding 65 mm had been raised to Rs 311 per thousand from Rs 215. In 2016, the government had increased the excise and customs duties on cigarettes by 9 per cent.  This year tobacco and related products were placed in the highest GST bracket of 28 percent plus a 5 percent cess on tobacco and related products. Apart from this, in the past few months there has also been a debate on the packaging warnings that are issued on the cigarette packs.
But the real question here is, do these measures have a substantial impact on the sale and consumption of tobacco or related products? Tobacco consumption has emerged as a major health problem in India, along with diabetes and cardiac diseases. The high amount of nicotine and chemicals in traditional cigarettes are addictive and makes it almost impossible for one to quit. The need of the hour is to look at an alternative that will help addicts wean off the habit and eventually quit smoking. Vaping, should be considered as an alternative in this endeavor.

In a recent step against cancer-causing substances, Tobacco Control Division of the Union Ministry of Health and Family Welfare has circulated a notice to withdraw the amendments of Cigarettes and Other Tobacco Products Act (COTPA), Bill 2015 from the public domain for modification. The new expected modified amendments will include action against promoting E-cigarettes / Vaping devices. “The government and ministry should look at vaping with a holistic approach and not jump to conclusions without proper research. We believe that regulation of ENDS will provide 120 million smokers access to technology that can create the difference between life and death for them. A blanket ban is not a solution, but a violation of fundamental right to choose better and safer alternatives over smoking,” said Nilesh Jain, founder, ivape.in.


Vaping is considered as a harm reduction tool, according to experts. Vaping is an act of inhaling and exhaling the vapor produced by an electronic device—a battery-operated device which vaporizes a flavored liquid made of propylene glycol, glycerin and flavorings. In the month of November ivape.in launched a campaign #nosmokenovember and received several testimonials from customers who shared their experience and spoke about the change that they experienced as they shifted from smoking cigarettes to vaping. The also participated in a health and wellness expo. This was the first time a vaping brand was a part of such an event where even doctors, nutritionists and fitness enthusiasts were curious to know about the benefits of vaping. “We believe that the awareness about vaping in India is bare minimum and banning it will only escalate the problems that the government is already facing. The products will be sold illegally and the product quality can also be compromised. Currently all the products we are selling are ISO certified,” added Jain.

If we look at the US, the FDA policy is working on shifting the focus from tobacco to nicotine and working towards a far-reaching impact on public health. Evidence demonstrates that alternative products designed to reduce harm have a place in helping people's health outcomes immediately. Clearly, more research needs to be done to validate harm reduction especially in India, which has a huge tobacco burden and where access to public healthcare is minimal at best. Making the role of preventive measures is even more critical. Indian regulators and the health ministry must also take a step towards new policies and encourage harm reduction alternatives, the public health benefits can be unprecedented.







Public Relation PR companies- The Master in making Public Image of Parties and Leaders..


           
                                                                                                     
Nowadays there is an increase in competition among the companies. Marketing is been done to promote their product best in the market, that why in a strategic point of view there is an increase in Public Relation Companies. In India as per estimation make by ‘Assocham’ an Industrial Organization, the business of Public Relation are increasing at the rate of 32% annually. In 2008, PR Industry had an annual turnover of $300 crore which has now reached $1000 crore. The logic behind this increase is that in the era of economic boom, every company is trusting ‘Public Relation’ to grow their sales and turnover. But ‘Assocham’ worry about the lack of versatile people in this fast-growing industry.
These PR companies are now working in the political field also. Now for winning the election and taking advantage over their Political opponent, many Political Parties and Leaders are taking the help of PR Companies. Doing Public Relation Campaign and making a grip on Public Pulse this work is also given to Public Relation Company. In 2014 Lok Sabha election, Bhartiya Janta Party openly commences election campaign with the help of PR company. These companies show their abilities and Narendra Modi gets benefits because of this. To fight against its Political Opponent Congress Leader Rahul Gandhi has taken a help of PR Company. This company helps to increase shares and like in its Social Media Account.
In Next election, every Political Party is going to take help of PR Company. Party Leader confirms that no one wanted to give 4-5 hours at the Party Office to make a future strategy. So Political Parties are helpless and have to take help from PR companies. From making slogans, preparing promotional material for the party and their leader to brightening the Leader image all work are now been done by these PR companies and Party Leaders have to follow their plan according to PR companies.
The effect of PR companies on election cannot be ignored. Now Big Political Parties are not hesitating to take help of PR Companies. The PR Companies which are working for Political Parties have started their homework much before the election. PR companies built a Positive image of the candidate in front of the Public. With Image Building, company makes impression on the mind of the public by conducting various campaigns.
In this era of Public Relation and Digital Marketing, the PR companies have to make the election work fully planned and managed. All the work of election is been manage by PR companies in their own way. They are making a positive environment for Candidate through Digital Campaign, Social Media Promotion, by E-Mail and SMS marketing. By Digital Campaign, the Candidate speech is been broadcasted and recorded, further, these recorded speeches are been reaches out to every person. From the content of speech to their body language all studied are been done through recording the speech. Other than this regular contact are been made by sending various E-Mail and SMS. At the time of the election, one can reach out its voters and attack opposition by delivering the quality speech only. That the reason now PR Companies are deciding the Speech of Leader according to their strategies.
Writer Atul Malikram is the director of Building Reputation, PR and Digital Communication Company since 1999 and Political Analyst.

The National Inclusion Cup 2018 A CSR initiative of Sony Pictures Networks India.




Mumbai, February 20, 2018
Sony Pictures Networks India (SPN) is proud to be sponsoring the 2nd edition of the National Inclusion Cup(NIC), which is the only national football tournament of its kind for underprivileged youth. TheNIC is being held from 20th-23rd Mar’18 at Tiger Play, Lokhandwala, Mumbai and is organised in partnership with the NGO, Krida Vikas Sanstha (Slum Soccer).
The first edition of the NIC in Feb 2017, saw participation of 40 teams (24 men and 16 women) from different states of India and a team from Nepal.  The best performing players from the NIC were selected to represent India in the Homeless World Cup 2017, in Oslo, Norway. A portable pitch along with sidings was also imported from Scotland through SPN support to help them practice for the Homeless World Cup. Team India had their best performance ever in the tournament as the Indian women’s team ranked 7th and men’s team stood at 18th.
This year the number of teams have increased from 40 teams last year to 50 teams including two teams from Nepal, covering close to 500 youth. There are 8 new states added to the tournament and representation from the North East has increased. With the aim of having equal representation of women, the second edition of NIC has successfully achieved an increase in the number of women’s team from 16 to 25. Several Youth leaders (about 12-14) who underwent another SPN supported ‘Game Changers’ program for building community leaders, are either leading some state teams or actively involved in bringing the teams together. This year the tournament is being played on two pitches in parallel, as compared to one last year.
Teams from the following states are participating this year:  Maharashtra, West Bengal, Assam, Tamil Nadu, Andhra Pradesh, Madhya Pradesh, Haryana, Jharkhand, Chhattisgarh, Vidharbha, Orissa, Gujarat, Delhi, Jammu and Kashmir, Uttar Pradesh, Kerala, Meghalaya, Punjab, Telangana, Uttarakhand, Goa, Manipur, Bihar, Rajasthan as well as Nepal.
Slum Soccer also invites entries from organizations like Ekjut, Childreach International, United women’s football, North East Indian goal, Maher, Narmada group of institution and Sportskedia to participate in the event.
Empowering India’s youth through sports is a key focus for SPN as it aims to influence the sports narrative in India through its on air and off air initiatives. Through its partnership with Slum Soccer, SPN aims to be a cornerstone of support in helping shape the lives of underprivileged youth through football. With SPN’s constant support, the Slum Soccer team has been able to encourage participation, increase reach and provide top notch training to the participants.
SPN is committed to co-creating India’s social development agenda through its focus on education, empowerment and environment. The objective of SPNs social impact initiatives is to promote the spirit of ‘Ek India Happy Wala’.


Comments:
Smriti Krishna Singh, CHRO, Sony Pictures Networks India (SPN):
“We are pleased to be providing India’s youth from less-privileged backgrounds the opportunity to improve their lives via. football & other community leadership programs. The increase in reach of the NIC and the infectious energy of nearly 500 youth from all over India is indication that we are on the right path. We aim tocontinue providingthem access to equalopportunities and hope to harness their energy so that they can build a better tomorrow.”

Vijay Barse, Founder, Slum Soccer:
“It is such a proud moment for every one of us at Slum Soccer that this event is growing in size and stature with every passing year. Our mission is to spread our wings as much as possible and engage with as many youth as possible through the National Inclusion Cup. We thank Sony Pictures Networks and all our partners in giving wings to our vision and look forward to their continued support.”

About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one of India’s Great Mid-Size Workplaces for its distribution business by the Great Place To Work® Institute in the 2017 edition.

Sony Pictures Networks India Private Limited is in its 23rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited.


Sunday, February 18, 2018

TICKER launches new product - “TICKER MARKET” - Freedom from multiple apps.



Indore 17th February 2018: Tickerplant Limited (Ticker), a fully owned subsidiary of 63 moons Technologies Ltd. is pleased to announce the launch of a completely new and feature enriched market communication application, called “Ticker Market™” covering almost all asset classes like equities, commodities, currencies, mutual fund etc.
With the launch of the new app, Ticker aims to offer a quality product at zero cost for the common investors.
The app includes innovative features like market analysis, video communication, fund details, learning tools, IPO section etc. Some of the features like ‘Ticker TV™’ and ‘Trade Now’ etc. are segment first features.
The section “TRADE NOW” can be accessed for investment into equity markets. The users of the app will be able to open account with entities featured in this section as well as can see the product/ services offered by them.


As an added benefit to investors, they can also watch views about markets and economy from   participating economists’/ research heads/ experts. It is expected that many such market experts and others will be a part of the ‘Ticker TV™’on a regular basis.
The app has been launched through a curtain raiser program in Indore on 17 February 2018.  “For the first time, all popular segments of the Indian capital market along with retail friendly features like IPO, Ticker TV™, Learn, MF etc. are getting included in a single app. Apart from “Ticker Market™”, the year 2018 will see nine new products from Ticker. Some of them will take the help of even machine learning and artificial intelligence. Ticker’s user base has recently crossed 1000 institution mark and is aspiring to cover the entire value chain of the financial market information”, said Mr. ArindamSaha, Joint CEO, Ticker.
During same function in Indore, Ticker has launched few powerful reports covering the agriculture market including various varieties of oil and oilseeds products. “Correct and timely market information helps in decision making. Ticker’s new app will help trade, industry and farmers in getting updated info and will help them in their business”, said Dr. B V Mehta, Executive Director, Solvent Extractors’ Association of India. The reports covering Mustard, Crude Palm Oil, Refined Soya and Groundnutwill be a part of Ticker’s flagship product Ticker MVT™ (desktop solution) and Ticker MVM™ (Mobile based solution).



About TickerplantLimited (Ticker)
Ticker is one of the leading global content providers in the financial information services industry that integrates and disseminates ultra-low latency data feeds, news and information. Real-time market data and information is distributed in a user-friendly and flexible format on Ticker’s own state-of-the-art platform as well as on third-party websites, including mobile phones.


Ticker’s adoption of open technology standards allows it to integrate content with rich features and analytical tools, enhancing customer experience through customized delivery and display of data and tools.Resilient data management system and dedicated teams of information and technology specialists ensure the highest standards of data security, completeness, quality and authentication. In 2018 the organization has plans to launch 9 products covering the wide spectrum of data, information and analysis. 




For further information / media queries, contact:
Atul Malikram | 9755020247
breakfastnews@pr24x7.com


Ashok Leyland Launches Captain Haulage and 3718 Plus Trucks in Indore.







Introduces Haulage trucks with Unitized Wheel Bearings

Indore, February 16, 2018: Ashok Leyland, flagship of the Hinduja Group, and one of the largest commercial vehicle manufacturers in India, launched Captain Haulage and 3718 Plus, the BS-IV trucks with iEGR (Intelligent Exhaust Gas Recirculation) engines in Indore today. Ashok Leyland also introduced Haulage Trucks with maintenance free Hubs i.e., with Unitized Wheel Bearings.



Present at the launch, Mr. Anuj Kathuria, President, Global Trucks, Ashok Leyland Ltd.,said, “Ashok Leyland has been gaining customers’ trust across the country, across segments. This has been possible owing to our winning combination of products, our innovation-led technologies and our customer-first approach. Madhya Pradesh has been one of our key focus market and our customers here are seeing the value in investing in our products. As part of our strategy to further grow and strengthen our leadership, Captain Haulage and 3718* Plus will play an important role. Both will be leading from the front in delivering our brand promise of ‘AapkiJeet. HamariJeet’ to our customers. 3718 has won Flywheel Truck of the year Award. The winning combination includes competitive price point, higher fuel efficiency, more payload and heavy duty aggregates resulting in lower operating cost, maintenance cost, better maneuverability and durability. All of this combined with our innovative iEGR technology, will help reduce operating costs for customers, resulting in higher profitability.”



The Captain Haulage trucks are especially designed to deliver higher uptime and faster turnaround time to meet the high productivity demands of the logistics industry. Captain is powered by the H series CRS engine with iEGR technology, and offers high initial pickup, superior drivability and unmatched fuel economy. With international styling and comfort and designed for the Indian operating conditions, the Captain offers the best-in-class cabin which is available in both AC and non AC versions. These vehicles also come with an essential safety feature, Frontal Crash Protection. This feature helps the vehicle to absorb the impact in case of an unfortunate incident of head-on collision and keeps the occupants of the vehicle safe.Captain Haulage Trucks are available in 25T, 31T & 37T GVW segments.The range is built for a wide number of applications like Market Load, Parcel, Tankers, Cement Bulkers and Containers.

3718 PLUS is latest addition in 37T segment which is one of the fastest growing segments in CV industry. This offers another 10% fuel savings, 225 kgs of more payload and 10% extra tyre life from new technology tyres. 3718 PLUS offer the best maneuverability through optimal overall length, 27.5 ft.& 29.5 ft. loading span options, and appropriate positioning of lift axle.

In Trucks with Unitized Wheel Bearings, grease is packed for life and no periodical hub greasing, end play adjustment or bearing replacement are required. It also helps in improving tyre life. Unitized Wheel Bearings are now available as an optional feature on 37T & 31T range and will expanded to other ranges progressively.




For further information / media queries, contact:
Atul Malikram | 9755020247
breakfastnews@pr24x7.com

V.I.P Industries Limited launches ‘VIP Lounge’ in Muzaffarpur.


The store will exclusively sell brands such as VIP,Caprese, Carlton, Skybags& Aristocrat.
Muzaffarpur, 16th February 2018: India’s leading luggage brand, V.I.P Industries announced the launch of its third exclusive brand outletin Muzaffarpur. With an approximate of 2500 square feet area, it is the largest store in Eastern India. The loungewill sell the latest styles of trolleys, handbags, backpacks and luggage bags from VIP, Carlton, Skybags, Caprese& Aristocrat.


Opened in front of MotiJheel, the VIP Lounge is a one-of-a-kind destination luggage store. The grand opening was a testament to the fact that this store is indeed a ‘gift’ to Muzaffarpur.The store was launched at the hands of Mr. Amiya Prakash, Head Retail, VIP Industries.

Present in India for more than four decades V.I.P Industries is known for the quality and durability of its products that have been used by generations.  The company has over 250company-managed stores and around 300 franchise stores present all over the country. Additionally, the company also works with over 1500 multi-brand dealer & 3000 plus multi brand retailers, ensuring mass sales of products across its portfolio.

Talking about the launch of its 3rd exclusive store in Muzaffarpur,Mr.SudipGhose,Sr. Vice President – Marketing, Sales & Service, V.I.P Industries Limited says, “We are extremely delighted to expand our existing footprint in Muzaffarpur, which is one of the key markets for our brand; contributing significantly to our growth. Our wish is to serve people from all segments with the variety of offerings that constitutes VIP Industries. This store takes our vision forward by one step. We hope to open many more VIP lounges in the years ahead.”

Offering the best to their consumers, VIP Lounge will host all the latest launches for its brands from today.

About V.I.P. Industries Ltd: 
Established in 1971, VIP Industries Ltd. is Asia's No. 1 luggage manufacturer. Its four factories produce nearly five million pieces a year, making it the second largest producer of luggage in the world. The state-of-the-art VIP Design Lab at Nasik has to be credit several international patents and design registrations. Since inception, the company has kept in step with the changing need and taste of the discerning and quality conscious traveler. VIP Industries already has a global footprint with its products available not just across India but also all over Middle East, the UK, USA, Germany, Spain, Italy and select African and South East Asian countries.


For media queries, please contact:
Atul Malikram |  9755020247
breakfastnews@pr24x7.com  

Thursday, February 15, 2018

Vh1 brings back its homegrown show Vh1 Inside Access with MissMalini Season 2 powered by Google Pixel 2 premiering February 11th, Every Sunday, 8PM.


 Vh1 partners with 10 brands to launch a one of a kind 10-week marketing campaign 'Get Inside Access' providing inside access like never before.


National, February 8: This February, staying true to its vibe of unlimited quality entertainment, Vh1 brings back another season of ‘Inside Access with MissMalini’ filled with non-stop gossip, excitement and drama. Hosted by the queen of digital media, Malini Agrawal, the show witnessed tremendous success in its premiere season giving viewers access to interviews with leading celebs, larger than life music concerts and the scoop on the best gossip from insiders. Inside Access with MissMalini Season 2 will not just give viewers a sneak peek into the country’s music and entertainment space, but will also get them access to some of the most premium and specially curated events and experiences across the country. Set to premiere on Sunday, February 11, 8 PM only on Vh1, the show introduces an exciting new segment #GetTheScoop, spilling the latest trends from social media.

Elated about Inside Access with MissMalini Season 2, Malini said, “I'm so happy that in its first season, the show received a lot of support and got so many fans. I got a chance to not only meet some of my personal favorite artists but also interact with them up close and personal! This season I am looking forward to an action packed ride through Bollywood, Fashion, Music and more! You'll get to see the stars like you never see them and even hear some secrets you've never heard before! And last but not least; inside access to the most happening events and fashion weeks in the country. Vh1 viewers are definitely in for a blast this February! Who's coming with me?"

To dial up engagement for Vh1 Inside Access with MissMalini Season 2 powered by Google Pixel 2, Vh1 is all set to launch a one of a kind marketing campaign 'Get Inside Access' providing 10 weeks of 10 special ‘Inside Access’ offers in partnership with leading premium brands like JCB and outlets like Hard Rock CafĂ©, Out of The Blue & Smaaash to present viewers with the ultimate ‘Inside Access’. The brand is launching 1 big contest each week starting with Vh1 Inside Access to Vh1 Supersonic 2018– With an exclusive backstage tour to meet the artists. With a new offer, each week ranging from Inside Access to free makeovers with JCB stylists, All Day Long Happy Hours at Bombay Bronx and a chef curated free 8 course meals with Out of the Blue; viewers will enjoy the ultimate Inside Access with this Vh1 Initiative.  Adding spunk to the consumer experiences, Vh1 will provide Inside Access to an internship with one of the most successful female entrepreneurs in the entertainment industry, Malini Agrawal aka MissMalini.
Adding an extra dollop of entertainment this February, Vh1 also bringsPromposal beginning 12th February, and Lovepalooza, a Valentine’s Day Special on 14th February. In addition, catch the Brit Awards 2018 exclusive on Vh1, on 26th February, celebrating great music and world class musicians.

Gear up as Vh1 bring the best and premium entertainment for consumers this February!

SonylIV India's first premium OTT platform velebrates 5 glorious years.




India’s first premium OTT platform,
SonyLIV celebrates 5 glorious years

Mumbai, February07, 2018:
Launched in January 2013, SonyLIV, the premium OTT platform of Sony Pictures Networks India (SPN), completes 5 years this month. The launch of SonyLIV set the tone for the OTT industry in India. Thus, SPN pioneered the introduction of the video-on-demand concept in our country.
Over the last 5 years, SonyLIV has grown with the digital ecosystem and garnered key insights on the rise of video content, engaging mobile experience, power of choice to the consumer, transformation in payment mechanisms, data science and machine learning to better understand consumer behaviour better. As a brand, it has also paved the path for other national and international players to enter this category in India.

Aligned to its vision of transforming the video-on-demand space with edgy, relatable and top-notch content, SonyLIV has many first to its credit. Through the journey of 5 years, SonyLIV has not only introduced new content formats like original web-series, including those in regional languages but also established a presence in top Indian metros.
SonyLIV also went beyond the ordinary entertainment and became the first OTT player to have over 4000 hours of food content and over 3000+ live matches and 4000+ hours of football action among other content.  The brand has some of the best cricket properties and presently are the exclusive internet and mobile broadcaster for the India Tour of South Africa. SonyLIV has also enriched viewer experience by launching many contextual short films that not only entertain but also mirror trends in society.
SonyLIV is home to the widest range of sporting properties including cricket, football, tennis, WWE, UFC, basketball and much more.
The future for SonyLIV is towards more regional content acquisition and curation to cater to the rural audiences which is where the next wave of consumption is estimated. SonyLIV is also building an app environment for lower bandwidth consumption. SonyLIV is taking strict measure and working closely with all partners to ensure no ad frauds happen while also ensuring brand safety.

Comments:
Uday Sodhi, EVP and Head-Digital Business, Sony Pictures Networks (SPN)
“We take immense pride in the fact that we introduced OTT to India. Over the 5 years, we have learned, grown and been a vital part in building the digital ecosystem in our country.  Post the launch of SonyLIV, we have seen a number of home-grown players enter the field along with some international heavyweights. The presence of all these players has further helped increase awareness about OTT as a platform among Indians and created a competitive environment that is beneficial to the industry as a whole. On our 5th anniversary, we would like to thank our viewers, advertisers and partners for being part of this remarkable journey and take this opportunity to reaffirm our commitment towards providing great content and a supreme digital viewing experience. We LIV to Entertain and we will continue to entertain”

About SonyLIV:
SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.

With over 37 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on- demand (VOD) platform to introduce an innovation of this nature. SonyLIV also launched YOLO - You Only Live Once, the first-ever regional language web-series on an OTT platform in India and LIV FIT the first-ever health and wellness segment on an OTT platform in the country. In October 2016, SonyLIV also introduced LIV Kids as its premium content especially designed for children.

The digital platform is a home to over 4000 hours of food content making it the one stop destination for food lovers. 

Streaming the biggest football tournament of 2017 – U-17 FIFA World Cup India 2017 and making SonyLIV the most preferred online destination for football fans.



SaregamaCarvaan launches its Bengali variant – Carvaan Bengali.





February 2018:Saregama launched its popular product Carvaan last year. This retro looking radio-like device with 5000 evergreen Hindi songs inside and a host of other features like USB, Bluetooth and FM radio, has proved to be a game-changer in the digital driven music industry. Based on the consumer feedback, Saregama has decided to extend Carvaan to regional music also. After launching the Tamil language variant, Saregama is now leveraging their rich repertoire of Bengali music, with the launch of Carvaan Bengali.
The digital audio player with in-built speakers, and a host of features like Bluetooth, USB and FM radio, comes with 5000 pre-loaded songs: 4000 from legendary artists from Bengal, cutting across different genres, and 1000 of the most evergreen melodies of Hindi music. The Bengali collection has among other songs, a huge catalogue ofauthentic RabindraSangeet and NazrulGeeti.With the launch of this variant,Carvaan Bengali is all set to enter the local Bengali households – and talk to the quintessential BhadralokBengali customer, who is well versed with Bengali music across genres.
The songs are curated through extensive Big Data analytics that run nearly 17 billion data points that are generated annually every month across all Saregama platforms. Featuring Rabindrasangeet from stalwarts of the genre like SuchitraMitra, Sagar Sen, Shraboni Sen and Sumitra Sen, and songs of icons like Hemanta Mukherjee, Manna Dey, Arti Mukherjee, Kishore Kumar, LataMangeshkar, R. D Burman, ShyamalMitra, Bhupen Hazarika, NachiketaChakrobarty and such like are included. These are then categorized into artists, moods and a special category called Tagore, which the listeners can shuffle between, simply by turning a jog- dial.
Carvaan Bengali also doubles up as a FM radio and lets the listeners enjoy their personal music by plugging in a USB drive or via connecting their phones via Bluetooth.  It comes with a long lasting battery life and lets the listeners enjoy up to 6 hours of uninterrupted music. The product comes with a 1- year doorstep warranty support backed by an all India service network. Porcelain White in color, the classic retro look in addition with its rich content, convenience and utility, makes Carvaan Bengali a perfect gift for your loved ones.
Vikram Mehra, Managing Director of Saregama India says, “Saregama holds one of the largest catalogues of Bengali music in its library. Carvaan Bengali is our ode to the rich musical heritage of Bengal. We hope it will capture an essential place in the hearts of the discerning Bengali arts and music lover. “
Priced at 5990, Carvaan Bengali can be purchased from 8th February, 2018 onwards. It is available online on saregama.com and all major e-commerce websites like Amazon, Flipkart and Paytm. It is also available in all leading electronic outlets.
Price:Rs 5990/- for Porcelain White
Available at:  www.saregama.com and www.amazon. And in all leading e-tail chains and your nearest electronic store.

About Saregama India:
Formerly known as The Gramophone Company of India Ltd, Saregama owns the largest music archives in India, one of the biggest in the world.  The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has now expanded into other branches of entertainment – it is involved in publishing.

GEMS Public School Indore gets affiliated to Indian Certificate of Secondary Education (ICSE) .



 13th. February 2018 – GEMS Public School Indore is part of GEMS Education, the world’s largest education network with over 170 schools in 22 countries. GEMS core values focus on providing children the best opportunities for nurturing their innate potential
GEMS Public School Indore situated at Agra Bombay Bypass Road has received affiliation from ICSE (Indian Certificate of Secondary Education). The Council for the Indian School Certificate Examinations conducts examinations for 10th and 12th classes. A Press Conference was organized to make this announcement.  On this occasion CEO of GEMS Education India Mr. Bhavik Anjaria and Senior Principal of GEMS Public School Indore Mrs. Shaheen Shafi were present.
CEO of GEMS Education India, Mr. Bhavik Anjaria made the announcement for the ICSE affiliation for GPS Indore. Speaking about GEMS Education he shared that GEMS Education Group is an international education company headquartered in Dubai. The group is the largest operator of kindergarten-to-grade-12 schools in the world with a network of over 250 schools in over 14 countries. GEMS is operating leading international independent schools in six regions globally including Middle East & North Africa, Africa, Americas, Asia-Pacific, Europe and India.


Founded by KS Varkey and his wife Mariama in 1959, GEMS Group today has become an international company with the mission to provide a quality education to everyone. Sunny Varkey is the Group Chairman of GEMS Global and Founder of Varkey Foundation & GEMS Education. The Varkey Foundation is the philanthropic arm of GEMS Education and aims to impact underprivileged children.
A special message by Group President GEMS India Mr. Amreesh Chandra was also shared with the press:
“It is indeed a pleasure to announce yet another successful achievement for GEMS Education! GEMS Public School, Indore is now affiliated to ICSE Board. It is a sheer delight to share the success with all parents, students and associated partners. With this achievement we would surely be able to transform our schools into the epitomes of quality education across the Nation. Once again I would like to congratulate the school for this affiliation and ensure that the student in our care is enabled to truly flourish.”

Mrs Shaheen Shafi Senior Principal GEMS Public School Indore shared that GEMS Education is educating almost 2,70,000 students from over 176 nationalities. The award winning schools focus not only on academic excellence but also on helping students develop character, creativity, values and a spirit of leadership.
Backed by over 55 years of experience in education GEMS Public School Indore, an ICSE affiliated school, brings new age learning to the city.
Our curriculum framework imbibes practices from across the globe. GEMS schools offer curricula like Indian, UK EYFS ( Early Years Foundation Stage) IB, American, Canadian, British, French and Arabic through our global network of schools.
The school offers a curriculum that combines the best of international practices, a value led education, a stimulating learning environment, teachers trained to meet international quality standards and learnings from around the world. At GEMS Indore we make sure that your child receives the same quality education as children across the globe.
The Little GEMS Programme at GPS Indore is based on UK’s EYFS ( Early Years Foundation Stages) curriculum. It is a unique learning programme which lays emphasis on the child’s intrinsic curiosity and nurture’s talent and interest. The curriculum focuses on skill development and uses a range of approaches while delivering the curriculum such as Reggio Amelia, Maria Montessori, Vygotsky, etc
As schools of the 21st Century it is important to understand the way children think and learn in today’s times. We endeavor to integrate programmes which facilitate such learning such as the Whiz Juniors Programme which gamifies ICT learning. The FAST reading programme integrates ICT with language to help strength language skills. We have introduced Design Thinking approaches to help students think about challenges and innovate solutions.
In the Primary Middle and Senior years our learning to learn approach to teaching promotes critical thinking and creativity; encourages research based classroom transactions and teaches respect for individual differences.
Our curriculum focuses on individual learning needs and our excellent teacher student ratio ensures that individual attention is given to the students.
Our students are presented with opportunities to question, take risks, make decisions, problem solve, assume responsibility, collaborate, research and present their learning and pursue individual interests.
Students get the opportunity to avail top of the line learning programs in all disciplines, national level assessments and most important are able to leverage the advantage of having a global network. Students get an opportunity to participate in international competitions like the ‘Singularity University Global Innovation Challenge’ or the AICE Accelerator Programme which focuses on integrating innovation and entrepreneurial skills.
 Parental Engagement Programs, Community Connect and Social Outreach Programs help the school community come together to enhance the student learning experiences
The school has fully equipped science, ICT and Math Labs, Playgrounds, a well stocked library and open spaces for students to learn and explore. Specialized coaching in sports in football, skating, taekwondo, and athletics has reaped rich results. Our children are winning laurels in multiple competitions. We offer foreign and Indian languages
The ICSE curriculum will add value to our approach. The reinvented curriculum focuses on building the students’ skills and in depth knowledge. The approach is hands on, experiential and connected to real life. The learning is integrated and cuts across different disciplines.  The key strengths of the CISCE board are:
The syllabus followed by the ICSE board is comprehensive and structured encompassing all fields with equal importance. It is designed to provide more practical knowledge and helps to build analytical skills in students.
Certification under the Indian Certificate of Secondary Education board is recognized around the world, particularly by foreign schools and universities.
Due to the emphasis laid on English in ICSE, students from this board may hold a slight edge over other students in exams like TOEFL
The teaching methodology is based on real-life concepts and provides scope for effective understanding.
There are a lot more subjects to choose from in class-12. Also, there is an option to take vocational course based on interest rather than pure academic courses for Class-12.
GEMS Public School Indore is a school where your children get roots as well as wings. Their potential is truly nurtured and their talents and strengths are nurtured for a bright tomorrow. A strong emphasis on continuous teacher development ensures that your children are guided by experienced, trained and empathetic educators.


For media queries, please contact:
Atul Malikram  9755020247
breakfastnews@pr24x7.com


Friday, February 9, 2018

Amazon.in’s I Have Space Program Transforms Indore based Prakash’s life.


Amazon.in plans to expand the transformative I Have Space program to other towns and cities of Madhya Pradesh

Indore, January , 2018:Prakash, owner of Moonlight Dry Cleaners runs a Dry Cleaners store in Indore. Prior to this, he used to travel 20Kms every day for work. His day would start at 4:00 AM and end at 10:00 PM. Despite all his efforts, Prakash was struggling to manage his expenses and waslooking for an opportunity to increase his earnings. At this junction, his affiliation with Amazon.in’s ‘I Have SpaceProgram’ made him independent and completely transformed his life by boosting his capabilities to earn additional income. Through the program, his monthly income has more than doubled and today, his family leads a much better life in Indore, Madhya Pradesh.

Amazon.in has partnered with more than 160+ such I Have Space stores in Madhya Pradesh, with a 125% growth in store footprint in the statein just one year. 

Prakashjoined Amazon.in’s I Have Space (IHS) program in March, 2017 and has left no stone unturned to leverage the growth of e-commerce to scale greater heights.Apart from income from his dry cleaning business, Prakash’s family now earnsan additional INR 12,000 - 18,000 per month through the program.People in the vicinity now recognize him as ‘Amazon partner’ and that has also helped him get more footfalls to his store.

Prakash, owner ofMoonlight Dry Cleanerssaid, “Through I Have Space program, Amazon has provided me with an opportunity to source additional income to better support my family. Through the program, I have received recognition in the area that I deliver. Furthermore, it has improved the business of my dry-cleaning store as well.”

AkhilSaxena, Vice President, India Customer Fulfilment, Amazon.in said, “It’s humbling to see that we have not only extended our reach and gotten closer to our customers but have also empowered thousands of local entrepreneurs across the country to leverage our platform and scale greater heights.”

Under the ‘I Have Space program’ (IHS), Amazon India partners with local store owners to provide pickup and delivery services to customers across different cities within a 2 – 4 kilometer radius of their store. These local entrepreneurs understand their area well and have immense goodwill in their neighbourhood to efficiently deliver and receive products. Amazon.in has successfully unlocked the potential of such store owners, allowing them to supplement their regular income and generate more footfalls in their stores. On an average, Amazon India’s store partners deliver between 30 to 40 packages a day, earning a fixed amount per delivery.

The Amazon India I Have Space program is open to all store owners who have the ability to service on foot or a two-wheeler. The only requirement to be an I Have Space partner is for the store owner to have sufficient manpower to make local deliveries during their off-peak hours and space for storage of the packages. Currently, this program primarily consists of grocery, telecom, stationery, chemists, general stores and other modern trade outlets to name a few. The I Have Space team at Amazon.in evaluates interested store owners on these parameters and their ability to be able to partner with Amazon and the core culture of being customer obsessed.

Once the stores are on boarded, Amazon then further trains the store partners and helps them develop customer management skills focusing on formal customer interaction etiquettes, grooming, safety and overall delivering a positive customer experience.

This program currently covers 17, 500 stores across 225 cities including Dehradun, Chandigarh, Amritsar, Jodhpur, Ajmer, Kota, Vadodara, Bharuch, Nasik, Kolhapur, Belgaum, Tirupur, Warangal, Vellore, Salem, Guntur, Raipur, Agra and Dehradun in addition to all large metros. The channel handles a significant proportion of Amazon Logistics’ volumes in cities where it is present and is instrumental in fulfilling customer promises while transforming lives across the country.

For more information on Amazon.in’s I Have Space Program, please visit http://amzn.to/2ugTdIs

About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace.
For more information, visit www.amazon.in/aboutus
For news on Amazon, follow www.twitter.com/AmazonNews_IN

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about


Inside Access to Siddharth Malhotra’s phone.


With Inside access in Siddharth Malhotra’s life what has got us excited is the inside access to his phone. We got to know that he is obsessed with using  a lot of emojis when chattin! A source on the set did try to peak inside the phone, while he is using them on a lot of girls, we couldn’t hear any familiar names from B-town. However, we definitely know his obsession with hearts and couple of other emojis that gets conversation going for him.
When asked about the show he said “I had a crazy time shooting for Inside Access with Miss Malini! I have known Malini ever since I entered the industry and I can say without a doubt that she surely knows how to get one talking. So the viewers are definitely in for a treat. I wish all the luck to Malini and Vh1 for an awesome, fun filled second season.”
He will be a part of the first episode of Inside Access Season 2 which premiers on this Sunday, 11th February only on Vh1 at 8pm.

MissMalini Season 2 premiering on Vh1 this 11th February.



Vh1 brings back its homegrown show Vh1 Inside Access with MissMalini Season 2 powered by Google Pixel 2 premiering February 11th, Every Sunday, 8PM ~

~ Vh1 partners with 10 brands to launch a one of a kind 10-week marketing campaign 'Get Inside Access' providing inside access like never before~ 


National, February 8: This February, staying true to its vibe of unlimited quality entertainment, Vh1 brings back another season of ‘Inside Access with MissMalini’ filled with non-stop gossip, excitement and drama. Hosted by the queen of digital media, Malini Agrawal, the show witnessed tremendous success in its premiere season giving viewers access to interviews with leading celebs, larger than life music concerts and the scoop on the best gossip from insiders. Inside Access with MissMalini Season 2 will not just give viewers a sneak peek into the country’s music and entertainment space, but will also get them access to some of the most premium and specially curated events and experiences across the country. Set to premiere on Sunday, February 11, 8 PM only on Vh1, the show introduces an exciting new segment #GetTheScoop, spilling the latest trends from social media.


Elated about Inside Access with MissMalini Season 2, Malini said, “I'm so happy that in its first season, the show received a lot of support and got so many fans. I got a chance to not only meet some of my personal favorite artists but also interact with them up close and personal! This season I am looking forward to an action packed ride through Bollywood, Fashion, Music and more! You'll get to see the stars like you never see them and even hear some secrets you've never heard before! And last but not least; inside access to the most happening events and fashion weeks in the country. Vh1 viewers are definitely in for a blast this February! Who's coming with me?"



To dial up engagement for Vh1 Inside Access with MissMalini Season 2 powered by Google Pixel 2, Vh1 is all set to launch a one of a kind marketing campaign 'Get Inside Access' providing 10 weeks of 10 special ‘Inside Access’ offers in partnership with leading premium brands like JCB and outlets like Hard Rock CafĂ©, Out of The Blue & Smaaash to present viewers with the ultimate ‘Inside Access’. The brand is launching 1 big contest each week starting with Vh1 Inside Access to Vh1 Supersonic 2018– With an exclusive backstage tour to meet the artists. With a new offer, each week ranging from Inside Access to free makeovers with JCB stylists, All Day Long Happy Hours at Bombay Bronx and a chef curated free 8 course meals with Out of the Blue; viewers will enjoy the ultimate Inside Access with this Vh1 Initiative.  Adding spunk to the consumer experiences, Vh1 will provide Inside Access to an internship with one of the most successful female entrepreneurs in the entertainment industry, Malini Agrawal aka MissMalini.


Adding an extra dollop of entertainment this February, Vh1 also brings Promposalbeginning 12th February, and Lovepalooza, a Valentine’s Day Special on 14thFebruary. In addition, catch the Brit Awards 2018 exclusive on Vh1, on 26thFebruary, celebrating great music and world class musicians.

Gear up as Vh1 bring the best and premium entertainment for co

Tuesday, February 6, 2018

Biopic of PVC recipient Subedar Joginder Singh on Punjabi Cinema.

“When the going gets tough, the tough get going”!

In the era of making commercially viable films; biopic of PVC recipient Subedar Joginder Singh will prove to be a change of pace of Punjabi cinema. The arduous efforts of its makers deserve accolades!


Sino-Indian War 1962 happens to be a painful, yet, a proud remembrance for Indians owing to the extraordinary courage and valor of the Indian soldiers. It takes us back to the time when our nation had just freed itself from the shackles of British rule, and got split into India and Pakistan. The nation was still healing from the past wounds, that on October 20, 1962, India was attacked by China, which India never expected. The belief of ‘never being attacked by China’, due to the long friendly ties between 2 countries in the past, didn’t allow India to prepare for this war. Consequently, this imposed an unprecedented situation of war between India and China, when the latter launched a vast attack from Aksai-Chin to Arunachal Pradesh simultaneously. In response to this sudden and unexpected attack, the brave Indian soldiers carried out their duties as strong retaliation against enemies. Within this situation, Sikh Regiment 1 of the Indian Army was guarding the border of Tawang sector at Tongpen La, IB Ridge, Bum La against numerous Chinese enemies. Though, the Chinese being heavily outnumbered, Subedar Joginder Singh, the commander of 11th platoon of Delta Company, kept the morale of his men boosted. The Sikh soldiers stood strong against the Chinese attacks. The number of Sikh soldiers being substantially depleted by each wave of enemy attack, having being run out of ammunition, Subedar Joginder Singh, himself being shot in the thigh, didn’t make him and his men leave the battle field and continued killing the enemies. All through this, Subedar Joginder Singh displayed his love for motherland and an unforgettable devotion towards his duty.


Salute to this great man!
The sacrifices of the soldiers are very conveniently forgotten. But, the film, inspired from the life of Subedar Joginder Singh is all set to bring this man, who is synonymous to courage and is an epitome of self-sacrifice and extraordinary bravery, back to life. The makers have delved into the history to bring out the events and incidents of his life, most authentically. As far as the locations chosen for shooting this highly anticipated biopic of Subedar Joginder Singh is concerned, to call them challenging would be an understatement! It has been shot in extreme weather conditions of Suratgarh, where the mercury soared to a melting level, and it has been filmed in bone-chilling climate of Drass, Kargil where the temperature drops below freezing point!
Seven Colors Motion Picture Pvt. Ltd. - the production house dedicatedly working towards makingof this film are appearing to be the most prominent ones amongst contemporary Production houses. In the era of easy going, and commercially viable film making, this particular production house chose a subject which is of huge significance to the entire nation. That’s a change of pace for Punjabi cinema! So much so, the sources reveal that Seven Colors Motion Picture, is the only production house in Punjab which manages end-to-end value-chain of film production; right from the scripting to the release of the of films (theatrical, digital) is managed in-house.

Behind the scenes footage released by the makers is sending shivers down everyone’s spine for obvious reasons. Biting cold temperature, trekking across rough and bumpy terrains, turbulent winds in Drass-Kargil on one hand, and uninterrupted working in the scorching and sultry weather of Suratgarh, Rajasthan on the other, didn’t stop the crew from doing their bit to make this film possible.
This much anticipated biopic of the Param Vir Chakra recipient ‘Subedar Joginder Singh’ is all set to release on the 6th of April, 2018 worldwide.
YT Link: https://youtu.be/PtmrnnVE9uc
IMDB Link: www.imdb.com/title/tt7246718/